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Cosmetics, also known as make up, is used to alter or enhance a person's appearance. Foundation is normally used first as a base for the face, as it smooths and evens the skin, and normally comes in either liquid, cream or powder form. However, primer can be applied beforehand, to reduce the appearance of pores and to prolong make up. Concealer is used as extra coverage to cover blemishes and imperfections. Powder can be used to set the foundation and used as cover up as well. Mascara is used to thicken and darken eyelashes, normally coming in brown and black, but also available in bright colors like blue and green. Eyeliner can also be used to enhance the eye. For the lips, products such as lipstick, lip gloss, lip liner, and lip balm are used. It is normal to choose either the eyes or lips to emphasize. Blush or rouge is a color applied to the cheeks and can be either liquid or powder in form. Bronzer is applied to give the skin a golden or bronze glow, and additionally is used to contour the face. Popular cosmetic brands include Maybelline, MAC, Cover Girl, Revlon and L'Oreal. You can find your make up needs in department stores, drug stores and even supermarkets.