rue21 - Apparel and accessories
Rue21 is a specialty discounter chain that sells fashionably fun girls and guys apparel and accessories. They provide trendy and modern clothing to consumers at an affordable price. The company sells its own brands in stores. These include: tarea, a lingerie and yoga wear range, etc!, where girls can find the latest accessories, including jewelry, shoes, handbags, fragrances and sunglasses. The Ruebeauté! makeup line offers customers the newest colors in nail polishes, lip glosses, eyeliners and mascaras. For guys, there are two ranges available: CARBON elements and rueGuy. CARBON elements is a range of classically cool accessories, where they can buy the trendiest shoes, hats, sunglasses and belts. RueGUY provides shoppers with clothing inspired by celebrities and musical artists, with the range being constantly updated to keep up with trends.
rue21 - Fashion from Pennsylvania
Rue21 was founded in 1976 in Pennsylvania and was formerly known as the Pennsylvania Fashions, until it was rebranded in 2003. The name comes from the French word "rue," which means “street” while “21” is the age everyone wants to be. The company sells trendy clothes to the young adult market. Customers can find store locations in shopping malls and outlet and strip centers. The stores have had huge success by keeping up with the latest fashions and keeping the price affordable to make their customers happy. Today, rue21 has over 1,000 stores in 47 states and employs over 11,000 workers, with net sales of over 900 million dollars.