Zales - The diamond store

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Zales

Zales

Zales is a jewelry retail chain that specializes in diamonds. The company sells bracelets, watches, earrings and necklaces. They are most well-known for their line of rings and wedding bands. The retailer is the only jewelry retailer to sell the Love by Vera Wang collection. The retailer offers a gold exchange service, where customers can bring in old, unwanted gold jewelry to exchange for cash. There is a wide selection of materials, including pearls, metals, and gemstones. They also have a class ring service, where students can order their senior class ring. Zales allows customers to design their own jewelry either through private consultation or through their web portal's “Design Your Own” service. They are most famous for their diamonds, and offer the Celebration Diamond Collection under the slogan, “the most brilliant diamond in the world".

Zales - Jewelry since 1924

Zales was founded in 1924 in Wichita, Texas by Morris Zale, William Zale and Ben Lipshy. Their initial marketing strategy consisted of a deferred payment program, where customers were to put a penny down and a dollar a week to pay for their purchases. This strategy made fine jewelry more affordable and allowed the company to survive the Great Depression. By 1942, the company had 12 stores in Oklahoma and Texas. Today there are over 800 locations and the retailer is headquartered in Irving, Texas. The company's annual revenue approached $2 billion in 2012. There are over 12,500 employees nationwide and the company has been publicly traded since 1958.

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