Williams-Sonoma - Home goods
Williams-Sonoma is a high end retailer specializing in cookware and home furnishings. The atmosphere inside is comfortable and designed for an upper class individual. The company provides customers with products that will fit in any room of the house. Inside stores, customers have a wide variety of products to choose from. Williams-Sonoma carries products like cookware, cutlery, bakeware, kitchen electronics, and home products. In the store's home department, customers can find bedding, furniture, office supplies, and vintage stoves. Stores also include an outdoor section for customers' outdoor needs, like grilling and patio accessories. Specialty items such as soaps, lotions, and gourmet foods are available in stores and online. Foods offered by Williams-Sonoma include gourmet sauces, spices, and meats, including seafood. Williams-Sonoma is becoming a one stop shop for high end home products and gourmet foods. The company provides customers with modern products in modern and vintage styles.
Williams-Sonoma - Californian orgins
Williams-Sonoma was founded in 1956 in Sonoma, California by Charles Williams. The company was founded because Williams was selling restaurant quality kitchenware for the home. In 1971, he moved the company from Sonoma to San Francisco, California and started producing and sending out catalogs with his products. By 1972, he was sending out thousands of catalogs and expanding into other big cities, like Los Angeles. The company continued to grow and went public on the stock market in 1983. Williams-Sonoma acquired companies over the years, their most famous Pottery Barn, to own a better market share. The company's style is to ultimately show the lifestyle of Sonoma County in California. Today, Williams-Sonoma operates 253 stores in the United States and Canada, and ship to over 90 countries online. In 2011, the company reported net earnings of $3.7 billion.