Victoria's Secret - Women's apparel
Victoria's Secret is a nationwide women's apparel retail chain. The company is known for selling sexy women lingerie collections. Over the years the company has expanded their product lines and currently offer lingerie, swimwear, and sports clothing. A full line of clothing is also available with accessories. Women can find clothing ranging from suits and tops to denim and lounge wear. Accessories include lotions, perfumes, and a wide variety of shoes. Pink, a clothing and lingerie line by Victoria's Secret, can also be found in stores. This collection is for a younger age range of women, ranging from 15-25. This line consists of clothing, lingerie, pajamas, and beauty products. Pink also offers women to wear their favorite university brand names, as well as NFL teams.
Victoria's Secret – Lingerie since 1977
Victoria's Secret was founded in 1977 by Roy Raymond in Palo Alto, California. After an embarrassing encounter at a local department store, Roy decided that there needed to be a better way to buy his wife lingerie without feeling unwelcome by the sales associates. After eight years studying the lingerie industry, he recognized that there was a market for sexy women's undergarments, in contrast to the plain underwear commonly sold. After taking out a total of $80,000 in loans to open the store, the first Victoria's Secret location made $500,000 its first year. The chain was later sold in 1982 for $4 million to Limited Brands. Today, Victoria's Secret has over 1,000 locations in the United States and had over $5 billion in net sales in 2012.