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PacSun

PacSun

PacSun is a lifestyle apparel and footwear store, with over 600 stores across the United States. It caters for teens and young adults and sells surf, skate and streetwear with a Californian edge. Its headquarters lie in Anaheim, California. With strong ties to fashion, art, music and action sports, the store sells the latest products from established brands such as Rip Curl, O'Neill, Nike, Volcom and Enjoi. In store and online, women can find fashion items and accessories, including jeans, dresses, shorts, swimwear, bags, jewelry and more from brands such as Cheap Monday, Billabong, and Kendall & Kylie. Men can shop for t-shirts, polos, hoodies, board shorts, beanies from established brands like Hurley, RVCA and Vans. PacSun celebrates the creativity of California through a digital and print initative called Golden State of Mind (GSOM). The GSOM website is interactive and allows visitors to experience the lifestyle imagery of the best places in California, through its collaboration with photographers.

PacSun - From surf to lifestyle

PacSun, short for Pacific Sunwear of California, Inc., was founded by Tom Moore in 1980. It began as a small shop in Newport Beach, Orange County, selling apparel and accessories from established surf brands. It has since expanded to include skate and streetwear labels, with stores throughout the country. It also ships internationally to over 40 countries. Its first national advertising campaign, 'Dress Irresponsibly', featured famous athletes and helped transform the store from just a surf and skate store, to a leading retail of fashion brands. It engages its customers through social media, by maintaining an interactive lifestyle website and Instagram account. Today, PacSun has over 9000 employees and is publicly traded on the NASDAQ.

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