Lane Bryant - Plus size women's clothing

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Lane Bryant

Lane Bryant

Lane Bryant is a nationwide, plus size women's clothing and apparel retail chain. The company is known for providing sophisticated and fashionable clothing for the plus size woman. Sizes offered in stores range from 12-32. Stores have a variety of clothing and intimate wear to choose from. Customers can shop for casual wear, work apparel, sportswear, and lingerie. Swimwear is also available along with a wide range of accessories, such as belts, hats, and jewelry. The company has seasonal clothing, providing customers with spring, summer, and winter fashion trends. Lane Bryant also sells a wide variety of shoes, like sandals, sneakers, and heels. The stores are known for having a friendly atmosphere and retaining loyal customers. Credit card and reward programs are offered by the company for customers to receive points towards their next Lane Bryant purchase.

Lane Bryant - An American brand since 1904

Lane Bryant was founded in 1904 by Lena Bryant in New York City. Lena started by making lingerie for women, but eventually expanded to making maternity dresses. The maternity dresses were some of the first to the market and catered to the middle class woman to poorer women who had to work through their pregnancy. Through various testing and sizing comparisons, Lena and her husband, who she married in 1909, decided to branch out from the "ideal body" to women with an "ample body," since they made up half of the population. The store was a big success and the first branch store opened in 1915 in Chicago. Today the company has over 800 stores in 46 states, with an annual net sales in 2012 of $120 million.

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