Goody's - Brand name apparel for the whole family

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Goody's is a department store chain selling fashion and accessories for men, women and children. Dresses, tops and swimwear are sold for women, as well as evening gowns and intimate apparel. There are a variety of specialty sizes available, including petite, plus size and maternity wear. Men's fashion selections include t-shirts, pants, jackets and swimwear. Shorts, sweaters and polo shirts are also sold. School uniforms are sold for boys and girls and there is a tuxedo rental service for special occasions. The beauty department carries fragrances, cosmetics and skin care products. Brands offered in the beauty department include Estee Lauder, Beauty Bar and Clinique. Leggings, stockings and tights are sold in the hoisery department, and a variety of belts and hats are sold in the accessories section. There are tote bags, cross body bags and clutches sold in the handbag section, and there is a variety of eyewear sold. Jewelry is also available, from necklaces and bracelets to earrings and wristwatches. Home items like bedding, luggage and electronics are also available.

Goody's - Where good means great!

Goody's, first called Athens Outlet Store, was founded by M.D. Goodfriend in 1953 in Athens, Tennessee. It began as an offshoot of his father's family business, The M.D. Goodfriend Store, founded in Athens in 1913. It initially sold merchandise that was irregular, end of the line or from the previous year's stock. By 1970 the business had 20 stores. The name was changed to Goody's in 1978 after the college nickname of the founder's son - who joined the business in 1972 and took over as president in 1979. He changed the business model from outlet to current, on trend and first-quality branded merchandise. This shift resulted in further expansion and a private-label clothing line was launched in 1993. There were more than 350 stores by 2004 and annual sales of $1.3 billion. The name was acquired by a subsidiary of Stage Stores in 2009. Several private-label brands are sold exclusively at Goody's including Duck Head and The Ashley Judd Collection.

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