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Fred Meyer

Fred Meyer

Fred Meyer is a west coast hypermarket chain, which is owned by Kroger. The company was an original pioneer of the one-stop shop technique and still uses the one-stop shop format today. A typical store has several departments. The store departments consist of food, electronics, home, and apparel. Customers can find meat and seafood, dairy, produce, and other grocery items in the food department. In the electronics department, customers can find products like televisions, computers, and cameras. The home department offers products like house cleaners, gardening supplies, automotive products and home improvement supplies. Customers can also find a wide range of apparel in stores, ranging from clothing to shoes and accessories. Fred Meyer provides its customers with services such as bank services from Chase, and fully operational pharmacies to fill prescriptions. Stores also have a jewelry department offering watches, earrings, necklaces and more.

Fred Meyer - History of the one-stop shop

Fred Meyer was founded in 1922 in Portland, Oregon by Fred G. Meyer. His strategy was to become a one-stop shop by giving his customers a reason to shop inside his store. He put food, clothing, a drugstore, jewelry, shoes and home improvement materials all under one roof. The company grew rapidly and by the 1960 it went public. By 1968, Fred Meyer was operating in four states with 48 retail stores through acquisitions. Over the years the company continued to grow and diversify through acquisitions in the supermarket, jewelry, and pharmacy industries. In 1999, Kroger bought Fred Meyer in a 13.5 billion dollar deal. Today the company has over 130 locations with more than 30,000 associates, and helps contribute to Kroger's 90 billion dollar a year business.

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