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Famous Footwear

Famous Footwear

Famous Footwear is a nationwide retail chain that sells brand name shoes for men, women, and children. The company has three main targets to keep their customers happy and they include family, fashion and healthy living. A wide assortment of shoe styles can be found for both men and women. These include casual, dress, boots, and athletic footwear. Customers also choose from a variety of sandals for the summer season. Families can find shoes for their children ranging from infants to teenagers. The same assortment can be found for kids, be it casual shoes for school or dress for weddings and events. Famous Footwear offers the best brand names that deliver the quality and trustworthiness that customers want. These names include Nike, Aerosoles, Adidas, Converse, and more. Customers can also find accessories in stores, such as socks, backpacks, tote bags, and insoles. The insoles available are to customize one's shoe with a softer, gel padding for either back support or sensitive feet. They are available from shoe brands that specialize in the product, for example Dr. Scholl's.

Famous Footwear - Since 1960

Famous Footwear was founded in 1960 in Madison, Wisconsin by Neil Moldenhauer, and was originally known as Neil's Factory Outlet Shoes. The company offered brand name shoes for less and was one of the first to pioneer this concept. Needless to say, it was successful and the company began to expand. In 1965, the stores started to gradually change their name to Famous Footwear. By 1980, there were 36 locations in nine states, and the company was bought by the Brown Shoe Company. This acquisition helped expand the company to other areas of the United States, and the chain grew further through other acquisitions and store openings. Today, Famous Footwear has over 1,050 locations across the U.S. mostly located in malls and strip centers, with an annual revenue of 1.5 billion dollars.

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