Bath & Body Works - Bath, body and beauty products

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Bath & Body Works

Bath & Body Works

Bath & Body Works is a retail store that specializes in personal care products. It offers a wide range of bath and body items like bar soaps, body washes, lotions and creams. The store is known for its fragrances, especially its Signature Collection, which are sold year-round and include more than fifteen unique scents like Japanese Cherry Blossom and Coconut Lime Verbena. Beauty products are also available in the hair care, skin care, make-up and nail categories. Those in need of accessories can find objects like shower sponges, eye masks, loungewear and more. While the bulk of Bath & Body Works’ inventory is geared towards women, it also offers items for men like fragrances, shower gels and other grooming products. Beyond personal care, it offers home merchandise to transform ones living space into a comfortable atmosphere. Brands that are offered in stores include C.O. Bigelow and White Barn Candle Co.

Bath & Body Works - Scents inspired by American luxury and comfort

Bath & Body Works was founded in New Albany, OH in 1990. It operates under its parent company Limited Brands, which also owns Victoria’s Secret, PINK, Henri Bendel and La Senza. From its humble beginnings in America’s heartland, it has expanded across North America with 1,571 stores in the United States and 80 stores in Canada. In 2010, Bath & Body Works opened its first store outside North America in Kuwait, which is managed by the international retail franchisor company M.H. Alshaya. Today, the company is based in Reynoldsburg, OH, remaining true to its Midwestern roots. The company enjoys a strong brand recognition in North America, as reflected by its annual sales of more than $2 billion, which accounts for almost a quarter of its parent company’s sales.

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