Bare Escentuals - Makeup and skincare
Bare Escentuals is a beauty and cosmetics retailer. They offer makeup items for the face with foundation, concealers, highlighters and bronzers. Foundation and eyelid primers are sold to help makeup stay longer. Eyemakeup offered includes eyeliner, mascara, brow pencils and eyeshadow. There are lip color products like lipstick, lip liner and lip gloss. An assortment of makeup brushes are sold for face and eyes. Skincare products are sold to help address specific skin problems, from uneven skin tone and dry skin to anti-aging and redness products. There are also pore clearing products and acne creams. The retailer is the exclusive manufacturer of the bareMinerals, Buxom and md Formulations brands. Many locations feature a service by which a professional will do your makeup and you can opt to purchase the products they used on your face if you like them.
Bare Escentuals - A Shiseido subsidiary
Bare Escentuals was founded in 1976 when the cosmetics line Bare Minerals was launched. In 2004, the company became incorporated in Delaware. There are approximately 120 branded locations and the retailer distributes products to over 800 different beauty retailers and over 1,500 spas and salons. Japanese cosmetic retailer Shiseido purchased the retailer in 2010 for almost $2 billion from then-owner Berkshire Partners, the private equity firm. The idea behind the retailer is to make beauty products that are actually good for the skin. The corporate headquarters for the company is located in San Francisco.