Shopping in Jacksonville
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Tips for shopping in Jacksonville

Jacksonville, located near Florida's northern border, is the state's most populous city and the largest city by area in the contiguous U.S. Prior to European contact, what is now Jacksonville was first occupied by the Mocama people, and then became the site of one of the earliest European settlements on the continent, France's Fort Caroline. The U.S. city was established in 1822 following the acquisition of the Florida colony from Spain, and it was named after the mercurial President Andrew Jackson. With two naval bases located in Jacksonville's deep-water harbor, the city's port plays a large role in its economy. Banking, insurance and health care are other important industries in Jacksonville. Attention Jacksonville shoppers: if you're looking for an outdoor, waterfront shopping and dining experience, head to Jacksonville Landing. You can even reach it by water taxi from the south bank of the river. For those water-averse shoppers, there are a number of other open-air and enclosed malls in Jacksonville with a wide variety of stores.